Case Study > Metal Profiles Ltd
From Local Manufacturer to AI-Recognised UK Brand
Project overview
Once a hidden local manufacturer, now a recognised UK authority.
RankMet helped Metal Profiles Ltd rise beyond search results —
to become a brand trusted by both humans and AI.
We were visible on Google. Now we’re visible everywhere even on AI search
Client
Our impact areas
Visibility
Leads
Authority
AI Presence
Our work
Boosted search + AI visibility to drive qualified leads and trust.
Visibility Unlocked
Transformation in Just 12 Months
From low visibility to becoming an AI-recognised UK brand — 1.13M+ impressions, 13K clicks, and 73% more local engagement.
Before RankMet
• Fixed HTML structure, minified CSS/JS, and optimised crawl budget.
• Mapped product-based keyword clusters (copings, fascia, rainwater, planters).
• Added FAQ + schema to improve AI comprehension.
After RankMet
• 1.13M+ Google impressions
• 13K clicks
• +73% Google Business interactions
• Featured in Google AI, Perplexity, Gemini, and ChatGPT search results
The ProblemThe ShiftThe Opportunity
Client Overview
About Metal Profiles Ltd
Metal Profiles Ltd specialises in architectural aluminium solutions including copings, fascia, soffits, rainwater systems, flashings, and bespoke planters all manufactured in Chelmsford and delivered nationwide.
📌 The company’s goal was simple:
“We wanted to turn Google visibility into real-world leads and stand out as the go-to aluminium coping brand in the UK.”
Authority Gap
The Challenge
When RankMet first partnered with MPL, the brand faced three major roadblocks
Low online discoverability
Few keywords ranking, minimal impressions
Zero AI visibility
No mentions across AI search engines
Competitor dominance
🎯 Goal: Establish Metal Profiles as the #1 aluminium coping authority in Essex across Google, AI, and local search.
RankMet In Action
The RankMet Strategy
Our Visibility to Velocity™ Framework combined advanced SEO, AEO, and GEO tactics to transform MPL’s presence.
Phase 1 - Technical & Content Foundation
• Fixed HTML structure, minified CSS/JS, and optimised crawl budget.
• Mapped product-based keyword clusters (copings, fascia, rainwater, planters).
• Added FAQ + schema to improve AI comprehension.
Phase 2 - Content & Authority Building
• Rewrote product and category pages with intent-rich content.
• Interlinked product lines for semantic depth (e.g., Copings → Flashings → Fascia).
• Strengthened topical clusters with consistent metadata and structured hierarchy.
Phase 3 - AI & Local Optimization
• Implemented llms.txt and improved structured data for AI learning.
• Optimised Google Business Profile, NBS Source, and Merchant feeds.
• Created local and product-specific authority signals for Essex-based searches.
Within months, Google, Gemini, and Perplexity began recognising MPL as a top aluminium coping supplier.
The Results
From Search to Sales
Organic Visibility Wins
Real growth across Google and AI platforms - no paid ads, only organic acceleration.
Results That Stick
Traffic that converts. Visibility that sustains.
Competitive Edge
Beating Industry Leaders
By mid-2025, RankMet positioned MPL among the top competitors in both search and AI ecosystems.
Key Takeway
Within a single year, RankMet helped Metal Profiles Ltd grow from a local aluminium manufacturer to a nationally visible brand – recognised by humans and AI systems alike.
Pinterest Growth Case Study for UK Aluminium Brands
From low visibility to becoming an AI-recognised UK brand – 1.13M+ impressions, 13K clicks, and 73% more local engagement.
The Problem
• Most aluminium manufacturers struggle online.
Beautiful products, but no visibility.
Pinterest has millions of homeowners searching for exterior design, yet most brands never appear..
• Metal Profiles Ltd had this exact problem.
Low visibility, no consistent traffic, and no content system.
• They needed a way to get in front of real UK homeowners and builders who buy aluminium copings, planters, soffits, gutters, and door canopies.
The Solution I Built
Instead of posting random images, I created a clear visibility system:
• AI enhanced images that match UK homes
• Pinterest SEO with the right keywords
• Boards structured around real buyer intent
• Consistent posting
• Clean titles, descriptions, and alt text
• Content built for both mobile and desktop users
• A routine that builds trust and sales over time
This system works even when the brand is new and has no followers.
The Results
The account went from almost zero to strong, reliable visibility:
• More than 55k monthly views
• Thousands of engaged visitors
• Hundreds of clicks to the website
•Top ranking pins for aluminium windows, coping, and planter ideas
• Saves increasing every week
• Pinterest showing the brand to new UK buyers daily
These results helped the company increase brand awareness, get more enquiries, and create confidence to launch a second business, Online Metal Store Ltd, which is also growing fast using the same system.
Why This Works
Pinterest is a long term trust platform.
If you show the right images, target the right keywords, and post consistently, your products stay visible for months and years.
This system helps you:
• Reach new homeowners
• Get in front of architects and builders
• Increase product discovery
•Grow traffic without ads
• Build a strong visual brand
• Turn searchers into customers
Any aluminium brand can use this approach to dominate online search and visual platforms.
Proof of Impact
Client:
Metal Profiles Ltd
A UK-based aluminium manufacturer with fascia, soffits, and coping systems.
The Challenge
- Low visibility compared to larger competitors.
- Weak Google Business Profile performance.
- No presence in AI-driven search.
Our Approach:
- Optimised product/service pages for SEO.
- Enhanced Google Business Profile with posts, Q&A, and structured content.
- Created AI-friendly FAQ hubs for AEO.
- Positioned content for GEO across Google SGE and AI search engines.
The Results:
- 60% increase in Google Business Profile actions (calls, directions)
- Visibility in ChatGPT and Perplexity answers.
- Key aluminium keywords moved to Page 1.
Rapid Momentum
Launch of Online Metal Store Ltd
New Pinterest Profile Starting Performance
• Already 11.6k monthly views
.
• Clean new branding.
• Fresh boards targeting UK exterior. design
• Niche focused pins with high performance potential
Online Metal Store Ltd Pinterest
Metal Profiles Ltd Pinterest
Testimonial From The Client
A firsthand look at the impact across MPL and OMSL.
Why This Case Study Matters for You
This project shows exactly how a well structured content system, combined with AI enhanced visuals and keyword research, can produce long term visibility even in a competitive niche like aluminium products.
If you are a coach, local business owner or eCommerce brand, this same system can be applied to:
• Build organic visibility
• Increase qualified traffic
• Strengthen brand identity
• Grow your audience
• Turn searchers into buyers
Experience the progressExperience the progress
Experience the progressExperience the progress
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