Case Study > Metal Profiles Ltd
From Local Manufacturer to AI-Recognised UK Brand
Project overview
Once a hidden local manufacturer, now a recognised UK authority.
RankMet helped Metal Profiles Ltd rise beyond search results —
to become a brand trusted by both humans and AI.
We were visible on Google. Now we’re visible everywhere even on AI search
Client
Our impact areas
Visibility
Leads
Authority
AI Presence
Our work
Boosted search + AI visibility to drive qualified leads and trust.
Visibility Unlocked
Transformation in Just 12 Months
From low visibility to becoming an AI-recognised UK brand — 1.13M+ impressions, 13K clicks, and 73% more local engagement.
Before RankMet
• Fixed HTML structure, minified CSS/JS, and optimised crawl budget.
• Mapped product-based keyword clusters (copings, fascia, rainwater, planters).
• Added FAQ + schema to improve AI comprehension.
After RankMet
• 1.13M+ Google impressions
• 13K clicks
• +73% Google Business interactions
• Featured in Google AI, Perplexity, Gemini, and ChatGPT search results
The ProblemThe ShiftThe Opportunity
Client Overview
About Metal Profiles Ltd
Metal Profiles Ltd specialises in architectural aluminium solutions including copings, fascia, soffits, rainwater systems, flashings, and bespoke planters all manufactured in Chelmsford and delivered nationwide.
📌 The company’s goal was simple:
“We wanted to turn Google visibility into real-world leads and stand out as the go-to aluminium coping brand in the UK.”
Authority Gap
The Challenge
When RankMet first partnered with MPL, the brand faced three major roadblocks
Low online discoverability
Few keywords ranking, minimal impressions
Zero AI visibility
No mentions across AI search engines
Competitor dominance
🎯 Goal: Establish Metal Profiles as the #1 aluminium coping authority in Essex across Google, AI, and local search.
RankMet In Action
The RankMet Strategy
Our Visibility to Velocity™ Framework combined advanced SEO, AEO, and GEO tactics to transform MPL’s presence.
Phase 1 - Technical & Content Foundation
• Fixed HTML structure, minified CSS/JS, and optimised crawl budget.
• Mapped product-based keyword clusters (copings, fascia, rainwater, planters).
• Added FAQ + schema to improve AI comprehension.
Phase 2 - Content & Authority Building
• Rewrote product and category pages with intent-rich content.
• Interlinked product lines for semantic depth (e.g., Copings → Flashings → Fascia).
• Strengthened topical clusters with consistent metadata and structured hierarchy.
Phase 3 - AI & Local Optimization
• Implemented llms.txt and improved structured data for AI learning.
• Optimised Google Business Profile, NBS Source, and Merchant feeds.
• Created local and product-specific authority signals for Essex-based searches.
Within months, Google, Gemini, and Perplexity began recognising MPL as a top aluminium coping supplier.
The Results
From Search to Sales
Organic Visibility Wins
Real growth across Google and AI platforms — no paid ads, only organic acceleration.
Results That Stick
Traffic that converts. Visibility that sustains.
Competitive Edge
Beating Industry Leaders
By mid-2025, RankMet positioned MPL among the top competitors in both search and AI ecosystems.
Key Takeway
Within a single year, RankMet helped Metal Profiles Ltd grow from a local aluminium manufacturer to a nationally visible brand — recognised by humans and AI systems alike.
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